ABOUT THE COURSE
In this free course you will learn how business works on the fundamental level and what is the simple mathematical language of business. (No worries, no math required!) Starting from the basic business formula to calculate profit we will get to how every single decision in business should be made based on data and other business parameters. We will build a business and marketing strategy from that and start a self reinforcing cycle of constant analysis and optimization in every aspect of the business called Digital Performance Marketing. We used the digital performance marketing model to generate over $570 million dollars for our agency customers in just seven years. This is how every successful digital business works without exception. In the coming age of Artificial Intelligence understanding these business fundamentals is essential and absolutely invaluable in every profession in our age regardless of whether you are a musician, a politician, a businessman or a marketer. Entrepreneurship is about making your ideas and dreams a reality and spreading them around the world. We will just show you how the best in the world do it.