Name: Google & YouTube Ads
Brand: SM Masters Academy
SKU: course_7
Price: 149.0 USD
Availability: InStock

Cutting
Edge Content
The Most
Important Topics
Globally Recognized
Certification
The Most
Practical Exercises
Unrivalled
Support
Strong Mentorship
Community

Skills You Will Gain

Search Ads
Display Ads
YouTube Ads
Remarketing Ads
Advanced Bidding Techniques
Manual PPC Bidding
Google Ads Creation
Ad Metrics & KPIs
Setting Up Ad Accounts
Ad Campaign Targeting
Budget & Bidding Strategy
Campaign Structure
Advanced Keyword Research
Advanced Placement Research
Match Type Usage
Negative Keywords & Lists
PPC
Google’s Best Practices
Performance Marketing
Ad Extensions
Conversion Tracking

Course Requirements

NO prior experience needed. Suitable for all types of businesses.

Best For...

Students
Markers
Business Owners
Enterpreneurs
Top Level Executive
Suitable for ALL

Google & YouTube Ads

Course Content

73 Lessons

DURATION - 17h 01m

1.1 Introduction - Our Results & What you Will Learn - 15:59
1.2 Google Campaign Types & Ad Placements - 15:35
1.3 How PPC Works - 07:15

2.1 Creating your Google Ads Account - 07:20
2.2 Creating your first Ad - The Wrong Way - 14:07
2.3 Knowing your Ad Metrics - 01:04
2.4 Search Campaigns & Account Structure - 03:11
2.5 Campaign Structure and Settings - 08:04
2.6 Networks in Search Campaigns - 03:26
2.7 Additional Settings - Dates, URL Options, Dynamic Search Ads - 03:28

3.1 Location options - 12:47
3.2 Language Targeting - 03:23
3.3 Audiences in Search Campaigns - 08:21
3.4 Budget & Bidding Strategies - 18:11
3.5 Ad Schedule & Ad Rotation - 07:49
3.6 Ad Groups & Their Settings - 14:18
3.7 Using your website navigation to structure campaigns - 06:37

4.1 Keyword Research Objectives - 04:01
4.2 Keyword Resеarch - Account Structure - 05:31
4.3 Keyword Research - Getting All The Data - 19:53
4.4 Keyword Sorting & Classification - 16:06
4.5 Keyword Intent Match & Journey Stage Ranking - 09:15
4.6 Keyword Distribution & Placement - 02:54
4.7 Negative Keywords & Lists - 20:04
4.8 Understanding Match Types - 10:44

5.1 The Auction, Quality Score, AdRank & Actual CPC - 20:52
5.2 Google's Chief Economist on The Ad Auction - 09:46
5.3 How to Bid Properly by Hal Varian - 11:09
5.4 Estimating Value Per Click With Ad Planner - 12:58
5.5 Must Watch Example - From Keyword to Ad - 24:24
5.6 Computational Intelligence - How to stop hating math - 02:41

6.1 Search Ad Types - 17:21
6.2 Google Ads Best Practices - 10:14
6.3 Examples of Great Ads & Competitor Ad Research - 14:46
6.4 Ad Extensions - Types & Benefits - 10:40
6.5 Example - Creating Ad Extensions - 33:08
6.6 Search Campaign Strategies - 04:04
6.7 Conversion Tracking - 31:49
6.8 Saving Time With Google Ads Editor - 24:35
6.9 Qualifying Ads - 07:40
6.10 The BJ Fogg Behavioral Model - 13:42

7.1 All the Adwords Reports - 45:13
7.2 Analysis & Optimization - 21:01
7.3 Example - Optimizing a Campaign - 23:10
7.4 How To Scale Ad Campaigns - 14:04
7.5 Online Reputation Management - 05:38

8.1 Dynamic Search Ads - 13:09
8.2 Keyword Insertion & Countdown Timers - 13:01
8.3 Automated Extensions - 07:20
8.4 Local Service Ads - 06:30

9.1 Google My Business - 09:41
9.2 Google Search Console - 12:59

10.1 Display Campaign Settings - 11:33
10.2 Display Campaign Targeting - 27:57
10.3 Creating Display Ads - 14:32
10.4 Example - Creating a Display Campaign - 37:10

11.1 Video Campaign Ad Types & Campaign Subtypes - 16:18
11.2 Example Video Campaign Creation - 28:56

12.1 Google Merchant Center Set up - 15:44
12.2 Creating a Campaign in Google Shopping - 09:52

13.1 Remarketing Campaigns - 21:01
13.2 Discovery Campaigns - 17:02
13.3 App Campaigns - 04:14

14.1 Automating your workflow with Rules - 14:24
14.2 The Magic of Scripts in Google Ads - 10:15

15.1 Providing Google Ads as a Service - 41:09
15.2 Finding and Closing Clients - 43:32

16.1 Google Ad Grants - 08:10
16.2 Creating a Google Ads Manager Account (MCC) - 08:20
16.3 Joining the Google Partners Program - 05:40

17.1 Become a Google Certified Professional - 11:45
17.2 Course Project - Test your skills with a $50000 simulated budget - 10:39
17.3 Congratulations & Thank you! - 03:11

35 Lessons

DURATION - 11h 26m

Using the AIDA Formula
Writing Headlines
Writing Hooks
Writing Features & Benefits
Writing Calls to Action
Customer Development for Copy & Content
Using the Scientific Method
Using Scarcity & FOMO
Using the Kiss Principle
Using Occam’s Razor
Founder Mining & X-Factor Discovery
Using Social Proof
Campaign Themes
Copywriting Strategy
Keyword Research & Intent Matching
Content Marketing Strategy
Content Pipelines
Content Promotion
Using the STEPPS Framework
Making Pitches & Course Project

Course Presentation
Ad Performance Planner
Keyword Research Template
Google Ads Glossary
Actual Cost Per Click Calculator
Targeting Tool
Customer Development Worksheet
Ad Examples
Google Ads Scripts Library
Match Types Explained
The Golden Rules of Sales

Globally Recognized Certification. You will get individual certificates for each course.

About The Lecturer

Dimitar Savov

Founder of Startup Masters, Masters Academy & Skillplate Inc.

Dimitar Savov is a seasoned marketing master with 19 years of experience behind his back. He has worked with over 250 businesses, has campaigns in 65 different countries and through his agency has generated over $570 Million with digital marketing campaigns. After founding the extremely successful marketing agency Startup Masters he began his teaching career at the Software University where he has educated over 35,000 professional marketers over the last 8 years. Dimitar has important contributions to the fields of Digital Marketing and Business Strategy through his work on the development of the Digital Performance Marketing model as well as various other tools for business & marketing planning.

Proven Track Record

Masters Academy

Premium Perks

Unlock exclusive resources, personalized learning experiences, and industry connections with our Premium Perks package.

MENTORSHIP FOR LIFE

As a Masters Academy member you can join our entrepreneurship community where you can get mentorship advice from our entire team and everyone else in the community. For life!

EXECUTION TOOLS

We have tools and templates for anything from business and marketing planning, to team creation and performance optimization as well as budgeting, campaign messaging and everything else business leaders should be focusing on. They will save you years of struggle.

SOFTWARE DISCOUNTS

We are in partnership with the biggest players in the marketing world like Google, Facebook, Bing, Shopify, Klaviyo, VWO, Yotpo and many others. They provide exclusive discounts available only to our members worth $1000+.

PRIVATE COMMUNITY ACCESS

Join our family on Discord and Facebook and connect with marketers and entrepreneurs from 180 different countries. Got a question? We have the answer! Got a problem? We are here to help! Help will always be given at Masters Academy to those who ask for it!

LIVE VIDEO CONSULTATION

As soon as you finish your business & marketing strategies you can have a free consultation with our team so we can help you tune it up for fast growth. These usually cost $2500! You get one free because we really do care deeply about your success.

PROFESSIONAL CERTIFICATION

At the end of each module you can get a certificate from Masters Academy after completing an exam. You will also learn everything you need to get the Google Ads & Analytics as well as Facebook Blueprint certifications.

MASSIVE MARKETING LIBRARY

Collection 100s of the world's best courses, Resources, Reading Lists, Case Studies, Top Articles and more.

LEARN BY DOING

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ACCESS ALL FUTURE CONTENT

Masters Academy is for life. And we will keep producing top level content in the future for you. And you get all of it for free.

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58,618Students Joined Already

Verified

4.8 / 5.0

Very Indepth

Would rate this course with 5 stars! Over the course of 2020 did a lot of online training/ courses and so far this one is the most comprehensive, interesting and helpful ones. Shout out to the team of Maters Academy!

Excellent teacher

Excellent teacher, I learned so many things and I am still learning !

A to Z of Digital Marketing

A to Z of Digital Marketing in one single platform. Finally found a course that I can keep for a lifetime. Thank you..

The Best Purchase I've Ever Have.

What I cannot understand is why they agreed to price their whole course for 49$ in Appsumo. I kid you not, their course has a ton of value. The first module (Business Fundamentals) is more than enough to pay for that, but to cover all the courses for that price? It's a no brainer.

Damn. I think they (Dimitar, specifically) is just doing a charity work at this point. If there's to be a Patron Saint of Businesses, I'd like it to be this guy. I mean, I am only doing this review in appreciation for their work. The content Dimitar and his team produced is simply top notch. I have availed courses way more expensive than theirs and yet, none can match the learnings I have gotten from Startup Masters. This is my only way of making it up to them since I truly wished I could have paid more. I am lucky they showed up at Appsumo.

Dimitar, I wish you good health, man and I hope you continue doing what you do.

I am currently watching your Live video and I just have to pause and make this quick review because I just appreciate the quality of your work.

Know that what you have taught will not be wasted.

Cheers, 🍻

Great interface, structure and content

Apart from the amazing interface, the structure and the content are build in a way that people with different level of knowledge and experience can follow and learn, depending on their needs. The language used is simple, yet shows the professional approach. Highly recommend it.

Great Academy, High value program!

Master's Academy digital marketing course is highly valuable, detailed and practical.

The customer service is equally top notched. Always ready to find the best way to assist students get the highest value.

No regrets at all.

Great course with a lot of value

Great course with a lot of value! Thanks so much

Kudos from a marketer - best course online for beginners AND pros

I'm a marketer and I'm finding the course extremely interesting and valuable. Although I was aware of most of the tools, topics and insights in the courses I followed for now (just 2/10), at least 10-15% of what I'm hearing in each module is new to me, and that extra knowledge is surely valued at way more than the price of the course.

Aside from the knowledge itself, their community and tools are really saving me tons of hours (yes, really). Most of the tools are beautifully designed as well, which personally helps me focus, and all of them are easily duplicated in your Google Sheet account (which also means you can plug them in Integromat or Zapier and automate your business and proposals even further).

I'm looking forward to the Google Ads / Facebook Ads courses. I didn't explore them yet, but I admire the results, dedication and approach of the main teacher, so I'm sure I will gain invaluable insights there.

Please note the biggest difference between this course and other popular ones out there is the in-depth analysis AND the people behind the course itself.

The course is 160+ hours long and they cover a LOT of different examples in a LOT of different niches. That's extremely important, since most courses out there are ONLY made for marketers. The amount of hours in this course is practically the same amount of hours you'd study digital marketing at University.

I record a few video courses too, super small 2 hours courses direct to the point of a specific marketing strategies. But that approach is only useful for professionals, and doesn't help get the real big picture of what you're doing.

The amount of information, tools, insights, and direct help from the Startup Masters team is really outstanding. Get the course until it's this cheap - it will surely be more pricey in the future. It will repay itself hundreds of times over.
A single client and you're already positive in your personal development ROI. It's literally less expensive than 2 pizzas in the UK.

If you want to learn digital marketing, make it your profession, or gain useful insights from people that spent half a billion dollars in ads (this one is my case), this is the right course to join and the best community to interact with.

One of the best investments I have ever...

One of the best investments I have ever made. Great courses with amazing value. The information inside is priceless. And I think that the Startup Masters will be one of the best in the future :)

I'm so glad I've joined Masters…

I'm so glad I've joined Masters Academy. Everything is explained very well and there are a lot of examples, exercises, helpful resources, amazing tools, and profitable tips. Awesome!

Thank you for the opportunity to join Masters Academy!

The best investment

The best investment I've ever made

Great value for money

Quality content & awesome support/team!

Very professional and easy to digest

Very professional and easy to digest! Great content, highly recommended!

Very well structured and useful course

Very well structured and useful information. I know very well the lecturer Dimitar Ivanov Savov from SoftUni. I always admire his teaching and presentation of digital marketing step by step. Thank him very much for this wonderful course, to which I will always return!

Enormous breadth, depth and value

It is impossible to feel shortchanged from this course.

The value in this online training is almost overwhelming. So many elements of digital mastery are covered and not just from an academic perspective, but from in the field experiences shared.

Is one of those courses that I will keep revisiting.

This is the best course I have tried that teaches about Digital Marketing and I am not even finished yet.

This is the best course I have tried that teaches about Digital Marketing and I am not even finished yet. It teaches Digital Marketing in such a holistic manner. It relates all the courses to fundamental marketing and business principles which is very important to understand in order to utilize Digital Marketing well.

Best investment

My best investment in my education is this course.

Great content

Was an amateur in marketing before finding out about those courses.For 3 weeks managed to finish the first two courses and I already feel like improving with a high rate.Really well structured and full of invaluable practical information advices and tricks.Great fit for everyone who wants to succeed in digital marketing.Highly recommend them courses.

View all in Trustpilot

FAQ`s

We are the team behind Startup Masters. One of the most successful digital marketing agencies in europe. Our results and performance are shocking even some of the best marketers in the world because we like to play the david vs goliath game and we win every time. One of the biggest reasons why you should learn from us is that we have a team of masters in each different area and we do the hands-on grunt work on all of our projects. In short we are real practitioners and we have done this for various businesses in many different niches and markets unlike the fake gurus and even most successful entrepreneurs. The key to our success is the digital performance marketing model which we teach in masters academy.

The price of the course has already been calculated to be as low as possible in order to be accessible for everyone (including every country and also students). And it includes VAT/Taxes, web hosting, video streaming, and incoming updates!

First we would like you to tell us why so we can help but if you are not satisfied we provide a 7-Day no questions asked money-back guarantee on the Signup Fee/First month of subscription.

We have gone above and beyond what people consider enough to create elaborate exercises, massive hands-on projects challenging enough even for experienced pros and we constantly keep on creating more and more educational tools, resources, projects and practical exercises. So in short … yes … the courses are VERY practical.

You should join if you want to:

Master digital marketing
Start an online business or store
Work from home as a freelancer
Learn more about marketing
Consult with other marketers
Get a job in Digital Marketing
Grow your existing business
Become the best in your team/company
Master all disciplines & platforms
Get mentored by some of the best

We have a mentorship community where you can ask any question related to digital marketing or business and our entire team will be there to answer. No matter how complicated the question is you will always get an answer from us. Even if we have to make an entire course about it. That’s how much we care about our students. We also provide a live chat & email support for technical & non-educational issues.

Subtitles and Translations to other languages are certainly in our plans but at the moment the course videos and all other educational materials are in english and we do not have subtitles yet. However our lecturer speaks very clearly and people from over 150 countries understand him perfectly.

One Good Ad Campaign is Worth 100x This Entire Course.

Get The Course

Google & YouTube Ads

ABOUT THE COURSE

Skills You Will Gain

Course Requirements

Google & YouTube Ads

Course Content

About The Lecturer

Masters Academy

Premium Perks

MENTORSHIP FOR LIFE

EXECUTION TOOLS

SOFTWARE DISCOUNTS

PRIVATE COMMUNITY ACCESS

LIVE VIDEO CONSULTATION

PROFESSIONAL CERTIFICATION

MASSIVE MARKETING LIBRARY

LEARN BY DOING

ACCESS ALL FUTURE CONTENT

FAQ`s

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