ABOUT THE COURSE
In this course, you will learn everything you need to know about email marketing, from its history and benefits to important concepts and email metrics. You'll also explore email tools and technologies, email marketing strategies, and how to set up email clients and Klaviyo. The course covers a range of topics such as list building, creating segments, database and event planning, automation planning, creating campaigns and flows, and email templates. Additionally, you'll learn copywriting tips for emails, best practices for ecommerce emails, cold email, lead generation, sales, and common mistakes to avoid. We will also cover e-mail deliverability, analytics, optimization, and testing to help you track your progress and optimize your email campaigns for maximum results. This course includes hands-on exercises, flow examples, and a course project to help you apply what you've learned in real-world situations. At the end of the course, you'll receive a certificate of completion, which will serve as proof of your knowledge and expertise in email marketing.