ABOUT THE COURSE
The sad truth is that most modern marketers have forgotten the most important marketing skill and very few study it nowadays. Everyone is focused on the platforms and the settings. But great copy can increase the efficiency of your ads, landing pages, products, content and email marketing by a factor of 10. And when you 10x the conversion rate of the ads and then the website and then the upsells and the content it can get up to 1000x. That’s just crazy! Digital marketing is about automating the conversation with your customers. But if what you are saying does not persuade people to take action then you are pouring money into a leaky bucket. Copywriting is a fundamental skill for marketing and you need to master it if you aspire to become a great marketer. There is no way around it.