ABOUT THE COURSE
This course embodies the true essence of digital performance marketing. It is about understanding and improving every single little thing possible in a business, from the ads to the website through the team and operations right down to the smallest detail in every possible aspect of the business. This is not a simple google analytics course. It is a world class high level business decision making course. The course will help you develop such supreme understanding of your business, customers & industry that your business strategy feels like a series of indisputable and self evident next best moves. When you get to this point it feels like the powers above are telling you what to do but it is a simple, repeatable and extremely logical process of constant analysis, action prioritization and optimization.